Why Choose Icon?

  • We are local with a global perspective
  • We are committed to meeting the needs of our clients
  • We are successful operators with long-term perspectives
  • We have World-Class experience
  • We are budget conscious
  • Your success is our success
  • Our heart and soul are in this business

We’ve been where you are.

Our team knows first-hand about the challenges of developing AND operating world-class parks.

We know the risks, the opportunities and the decisions that need to be made, up front, in order to provide a park with the best possible design to deliver World-Class guest experiences.

The single minded Icon Global mission “to help others become World-Class and deliver World-Class experiences” structures our business model to work hand in hand for the duration with you. We help with decisions early in the process so that the end product is one we can all be proud of and can operate efficiently and successfully.

Icon helps you make sense of a development from the beginning, keeping the long term goals of operating a successful and profitable venture in mind. We ask the key questions and help you navigate the difficult ones:

  • What is the development process and what resources are necessary?
  • Has market research and feasibility been completed?
  • How large should the park be?
  • What is the ideal investment and what standard would you like the park to be at?
  • How much money should be spent on attractions?
  • How much space is needed for back of house operations?
  • What additional facilities are needed and where should they be positioned?
  • What operational issues should be considered to mitigate risk and create a guest experience that is world-class?
  • How many staff will be required to operate the park?
  • Who will prepare all of the procedures and processes for the park?
  • Who will recruit, train and prepare the team for operations?

Icon Global is a consultancy which provides technical design review and operational services for the amusement industry including waterparks, theme parks, family entertainment centres, hotels and resorts. Icon Global’s industry experts provide the support and guidance to help develop new facilities and operate them successfully. Enjoy the benefits of working with a single, leading provider that will ensure your park is designed to be operationally efficient from the beginning and will operate to the highest standards in the industry.